When working with strategy, we need to differentiate the way we work our short-, and long-term memories. That is, our short-term memory stores information sequentially, e.g. a short To Do-list and our long-term memory stores information in networked associations visualized with doing statements.

Strategy is about change and change is described by the end-state position we want to be in at the end of our strategic journey.
A well known end-state position is Kennedy’s famous statement:

“I believe that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.”
 John F. Kennedy
Address to Joint Session of Congress, on Urgent National Needs (25 May 1961)

This end-state position describes the who and what to do in present tense and with a visual context that makes it easy for us to recall it from our long-term memory. The capacity in our long-term memory with networked associations is unlimited compared to our short-term memory with maximum 7 items.

To be successful with a chosen strategy is to define the end-state position with a visual context combined with a textual language of who is doing things.

Take this into account next time you sit down and define your strategy!

Read more »
Digital Strategy is not about devices but way of doing things

Digital Strategy is to embrace new technology to gain specific competitive business advantages. Unlock your growth potential and focus on building an organization and culture that can realize the strategy that’s right for you.

Digital Strategy to most organizations is about technology and a plan to modernize systems, architecture, and technology in hope of creating a competitive advantage. However, technological resources don’t create any value by themselves.

Digital Strategy is about doing things, to create a competitive advantage with your organization to align its critical capabilities with new digital technology that allows you to create value, which no other organization is capable of.

Read this execellent article about "What ´digital' really means" published by McKinsey&Company.

Read more »

I recently found a very good article that highlights 3 ways to execute your Strategy with a Clear Focus, Competence as a Capability and being Passionate about what you do. This takes you a long way down the road.

However I’d like to add a forth to this and that is the Directive or End-State as the main objective for executing the strategy. We all humans have an inherent desire to know where we’re going – a Desired End-State to reach and to win is something we all want!

In short:

1. Sharpen your Focus.
- Keep it simple
- Identify your one thing
- Know when to say no
2. Build your Competence.
- Treasure your talent
- Get systematic
- Balance your view
3. Ignite your Passion.
- Paint the picture
- Give what you want
- Create connections

Read the full article "3 ways to better execute your plan" at

Read more »

At the core strategy is about focus. This article about goal setting in marketing strategy, focus is as important says Chole Gray specializing in digital marketing strategies for startups. Her well defined insight is:

"The single most important thing to remember about marketing goals is to stay focused. Choose 1-2 core goals that impact the bottom line and 3-5 supporting goals, anything more than that will distract you from what’s most important."

She is right on with her statement that is in line with my experience from all the strategic plans and its success I have been managing. Whether it is marketing strategy or any other type of strategy it is all the same, it is largely about people. We, as humans have difficulties to deal with more than say 5 goals.
I always instruct our clients to have one (1) core goal with a clear focus and 3-5 supporting goals. This combination usually works and creates the needed change that the chosen strategy was supposed to do.

Read the rest of the article here:
How to Set Marketing Goals You Can Actually Achieve

Read more »

How many times haven’t you seen a presentation, or for that matter made your own presentation, with a sea of words?

Although the modern media access to nice and glossy images have made the presentations less wordy for appearance, the problem with that is what does it all mean?

The key to success is if the visualization creates an aligned mental model for the leaders and co-workers so they can relate to it from memory day in and day out with the same recognition. A variety and multitude of images in a presentation creates only more misalignment.

I have heard it so many times from managers that the audience just remembered a small portion of their presentation. A general perception of what people remember from a wordy presentation is very low, around 10 – 30%. If you visualize your strategy on one page and always use the same layout, the likelihood for change in the organization is significantly higher than with a wordy and glossy images deck of slides.

The experience from our clients, both large corporations and government agencies, using the one page strategy with visual layout has been successful with expected outcome and in less implementation time than planned.

Bruce Scheer explains it very good in this video, although the actual numbers does not have scientific validity. 

Read more »