When working with strategy, we need to differentiate the way we work our short-, and long-term memories. That is, our short-term memory stores information sequentially, e.g. a short To Do-list and our long-term memory stores information in networked associations visualized with doing statements.

Strategy is about change and change is described by the end-state position we want to be in at the end of our strategic journey.
A well known end-state position is Kennedy’s famous statement:

“I believe that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.”
 John F. Kennedy
Address to Joint Session of Congress, on Urgent National Needs (25 May 1961)

This end-state position describes the who and what to do in present tense and with a visual context that makes it easy for us to recall it from our long-term memory. The capacity in our long-term memory with networked associations is unlimited compared to our short-term memory with maximum 7 items.

To be successful with a chosen strategy is to define the end-state position with a visual context combined with a textual language of who is doing things.

Take this into account next time you sit down and define your strategy!

Digital Strategy is to embrace new technology to gain specific competitive business advantages. Unlock your growth potential and focus on building an organization and culture that can realize the strategy that’s right for you.

Digital Strategy to most organizations is about technology and a plan to modernize systems, architecture, and technology in hope of creating a competitive advantage. However, technological resources don’t create any value by themselves.

Digital Strategy is about doing things, to create a competitive advantage with your organization to align its critical capabilities with new digital technology that allows you to create value, which no other organization is capable of.

Read this execellent article about "What ´digital' really means" published by McKinsey&Company.
 

At the core strategy is about focus. This article about goal setting in marketing strategy, focus is as important says Chole Gray specializing in digital marketing strategies for startups. Her well defined insight is:

"The single most important thing to remember about marketing goals is to stay focused. Choose 1-2 core goals that impact the bottom line and 3-5 supporting goals, anything more than that will distract you from what’s most important."

She is right on with her statement that is in line with my experience from all the strategic plans and its success I have been managing. Whether it is marketing strategy or any other type of strategy it is all the same, it is largely about people. We, as humans have difficulties to deal with more than say 5 goals.
I always instruct our clients to have one (1) core goal with a clear focus and 3-5 supporting goals. This combination usually works and creates the needed change that the chosen strategy was supposed to do.

Read the rest of the article here:
How to Set Marketing Goals You Can Actually Achieve
http://www.entrepreneur.com/article/236244