The challenge to set goals

At the core strategy is about focus. This article about goal setting in marketing strategy, focus is as important says Chole Gray specializing in digital marketing strategies for startups. Her well defined insight is:
"The single most important thing to remember about marketing goals is to stay focused. Choose 1-2 core goals that impact the bottom line and 3-5 supporting goals, anything more than that will distract you from what’s most important."
She is right on with her statement that is in line with my experience from all the strategic plans and its success I have been managing. Whether it is marketing strategy or any other type of strategy it is all the same, it is largely about people. We, as humans have difficulties to deal with more than say 5 goals.
I always instruct our clients to have one (1) core goal with a clear focus and 3-5 supporting goals. This combination usually works and creates the needed change that the chosen strategy was supposed to do.
Read the rest of the article here:
How to Set Marketing Goals You Can Actually Achieve
http://www.entrepreneur.com/article/236244
Your Comment:
Other Posts
- Strategic Leadership crisis plan, continued
- Strategic Leadership through the current crisis
- Strategy works best with our long-term memory
- What is digital strategy?
- Focus, Competence and Passion
- The challenge to set goals
- Present your strategy on one page
- 4 tips for better strategic planning
- 7 steps to create a strategic plan
- What is Program Management?
- Three guiding principles of crisis communication.
- How smart leaders translate strategy into execution
- Simplifying complexity
- Back at full pace
- The article about "6 Habits of True Strategic Thinkers"
- Good Strategy / Bad Strategy - The difference and why it matters
- Jonathan Bernstein - Crisis Management
- What is Strategy
Tag Cloud
gsb richard rumelt competence do no harm jonathan bernstein validate portfolio ceo kennedy presentation eric berlow competitive advantage habits passionate passion efficient story corona implement #crisisresponse manager project management ted capabilities video lehane harvard strategy, visualize, align, remember, memory, lear commitment consensus covid-19 program leader critical memory portfolio management damage execute hbr youtube positioning crisis crisis management plan actions end state strategic planning strategy goal focus strategic plan strategic planning goals capability visualize execution implementation communication technology advantage complexity program manager end-state #strategy harvard business review guide objective guiding principles trust talent digital strategy alignment control competitive goal setting important procect crisisplan step action basic credibility stanford devices program management resources simple leadershio #strategicleadership leadership measures why michael porter chris digital