Jonathan Bernstein - Crisis Management


Ever so often I'm struck by the fact that most crisis management initiatives lack the strategic perspective. It became obvious when I recently read the book Manager's Guide to Crisis Management, McGraw-Hill 2011 by Jonathan Bernstein.

It is understandable that crisis management has a tactical perspective, i.e. doing things in real time. However, this doesn't exclude the strategic perspective on how things shall be managed and executed. In a crisis situation it is equally important to know where we are going and when a crisis can be considered completed by the end of the day or more precise what is the outlined End-State from a strategic perspective.

People need to know or at least have a sense of completion. Strategy is the cumulative sum of tactical actions leading to the end-state and managed by identified capabilities.


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